[Event Recap] Panel Discussion About Marketing
2021. 6. 9
[Event Recap] Panel Discussion About Marketing
On Wednesday, June 2, Ms. Anna Lukina, BD and Marketing Director at A&Z Law Firm participated in a panel discussion on marketing for industries such as law, insurance and finance.
The experts from these industries shared their knowledge and experience regarding successful marketing practices.
Ms. Lukina was on the panel with Mr. Armando Flores Chiu from The FinanciallyFit Club, Mr. Arnaud Frattini from Abacare Group and the discussion was moderated Mr. Olle Falkenäng.
The industries represented have been traditionally considered difficult for creating engaging content. The panellists discussed such topics as how to successfully engage with your clients through marketing, what channels to use, and what is the best angle for storytelling.
The panellists are grateful to the Benelux Chamber of Commerce, the Canadian Chamber of Commerce, the Mexican Chamber of Commerce, the Czech Chamber of Commerce, the Swedish Chamber of Commerce and the SwedCham Young Professionals in China for their support.
And of course many thanks to all those who came and asked interesting questions!
