Developing effective E-Commerce sales strategies in China

Planning to sell into the Chinese market? Looking to understand what sales models exist for the Chinese market? Do you understand the legal implications of distributor contracts and ecommerce laws? Looking to communicate effectively with the end clients and consumers?

Woodburn Accountants & Advisors is offering a series of COMPLIMENTARY webinars on this subject. Together with Woodburn, Crayfish and A&Z Law Firm, we will provide you with information and tools to enrich your China business skills and enhance your market entry efforts to achieve sales success on the Chinese market.

Who is this series for?
The series is aimed at international companies focused on inbound China investments. The companies are either looking to enter the market or already operating in the Chinese market. The companies are planning on selling to China and offering a variety of services within China as well as companies that are manufacturing in China. They range from start-up organizations to multinational and publicly listed companies.

What to expect?

• btain the latest updates on local laws/regulations
• Be equipped with practical solutions and best practices to tackle the most challenging issues in attracting and hiring employees in China

Speakers

Speaker: Kristina Koehler-Coluccia, Head of Business Advisory, Woodburn Accountants & Advisors
Since 2003 Kristina has been a leading expert in China inbound investment. With international expertise and cross-industry experience, Kristina is detail-oriented with a creative personality and a can-do attitude – important traits to have for China. She has supported start-ups, SME’s, multinationals and publicly listed companies with their China market-entry and expansion; focusing on their legal, corporate, tax and administrative needs.

Speaker: Mireia Paulo, Director of the European-American Market and Overseas Investment Projects at A&Z Law Firm
Mireia is an accomplished multicultural manager with many years of experience in business expansion, investments, market research, marketing and communication between China and Europe/America. As a sinologist has a wealth of experience (15 years) in the Chinese culture, business and politics. Becoming a “Bridge Figure” between China and World. She has an international expertise having worked (7 countries) across a variety of industries including EU public institution, UN agency, private sector and university. Mireia is often invited to speak at events, tailor training for companies and public agencies, and to lecture courses for universities. She also is a Lecturer and Researcher at Ruhr-Universität Bochum (Germany), holds a master’s degree from the College of Europe (Belgium), and possess three different bachelors (Spain, China).

Speaker: Ting Zhang, Founder & CEO at Crayfish.io
Ting is known as one of leading China business experts in the UK. She has 20+ years’ experience of UK-China international business, trade and investment. Ting first came to the UK to study in the University of Cambridge, and then in 2001, foreseeing the increasing trade between the UK and China, Ting left her career as a banker in the City of London to set up China Business Solutions which then became one of the most reputable China specialist consultancies in Europe. She has personally coached many British entrepreneurs and helped them achieve better results in doing business with China. In her continuous pursuit for a more efficient and affordable way to facilitate international trade with China, Ting launched Crayfish.io in 2017, the first online platform dedicated to English-Chinese bilingual business services.

Check the list of scheduled webinars below for registration:

When: Monday, 10^th of June 2019 @ 9.30am BST/GMT
Speaker: Kristina Koehler-Coluccia
Title: Creating your e-commerce business model
Registration Link: https://attendee.gotowebinar.com/register/3310566138523195148?source=AZLaw

The ecommerce landscape has changed rapidly over the years. With an increase in e-commerce activity, consumer complaints and speculations of unfair competition on the rise, it is only natural that the Chinese government has taken notice. Starting January 1^st of 2019, a new set of rules now governs the e-commerce market. For a foreign company seeking to start a business in China, it is crucial to closely examine the fast-changing landscape. In this webinar we will be looking at the following topics:

• A New Era for China’s E-Commerce
• Models to Start a Business in China’s E-commerce
• Benefits of China’s New E-commerce 2019 Regulations and how it will impact the E-commerce model
• China’s E-commerce Platforms Comparison
  

When: Tuesday, 11^th of June 2019 @ 9.30am BST/GMT
Speaker: Ting Zhang

Title: East meets west- effective communication
Registration Link:

https://attendee.gotowebinar.com/register/4895623200672646157?source=AZLaw

As one of the fastest growing economies in the world, China presents exciting business opportunities. But in order to form successful business relationships in China, it is essential to know how to communicate with your Chinese counterpart more effectively. Unless you can speak fluent Chinese and have a decent understanding of the culture, communicating with your business connections in China can sometimes be frustrating. Find the right way and it could help you to breeze through the process. The agenda for this webinar session will be:

• Why is 'giving face’ relevant to doing business in China
• How to understand and build ‘guanxi’ in China
• Communicating effectively with your Chinese contacts: how / what / who / when
• Avoid your important messages get lost in translation

When: Wednesday, 12^th of June 2019 @ 9.30am BST/GMT

Speaker: Mireia Paulo

Title: Choosing a Chinese partner: identify red flags and avoid common scams

Registration Link:

https://attendee.gotowebinar.com/register/6277971000554721037?source=AZLaw

This section of the webinar will introduce you to types of business partners you may work with. Then, it will show basic facts to look at and matters to pay attention to with the aim to identify red flags and avoid risks and scams. It will illustrate the topic by showing examples of real cases. Finally, the webinar aims to provide you with tips that your company and employees can do to avoid potential risks without expending large amount of money.

• What are we looking for?
• Types of business partners you may work with
• Basic facts to look at and tips to identify red flags and avoid risks and scams
• Presentation of real cases
• What to do when you already are involved in a scam

When: Thursday, 13^th of June 2019 @ 9.30am BST/GMT
Speaker: Mireia Paulo
Title: Cross-border E-commerce: the ABC from a Chinese legal perspective
Registration Link:

https://attendee.gotowebinar.com/register/283318157200949516?source=AZLaw

Foreign SMEs wish to jump into the Chinese e-commerce market but are concerned about IP infringements or are not aware of diverse regulation that apply when working in e-commerce. This webinar gives you the basic guidelines of key legal aspects to consider and advises to follow using case studies with the aim to start and expand your e-commerce business in the Chinese market.

• Business models and their legal implications
• Legal risks involved in cross-border e-commerce
• A new custom administration
• IP protection
• Advertising and labelling
• Consumer protection

When: Friday, 14^th of June 2019 @ 9.30am BST/GMT
Speaker: Kristina Koehler-Coluccia
Title: Shipping to China for Cross-Border E-Commerce
Registration Link:

https://attendee.gotowebinar.com/register/5621952885364724492?source=AZLaw

In this webinar session we will dive into the common problems of suppliers selling to China. We will be looking at the following topics:

• Updated E-Commerce tax regulations as of April 8th, 2019
• Direct shipping
• Can my product be shipped to China?
• Cross-border Trade and Forex
• Custom Clearance and Tax