Practice Areas and Major cases

• Foreign Investment

Advising on policy and market entry of foreign investment industries; planning/reviewing/implementing foreign investment projects; providing legal feasibility arguments and analysis; counselling on the establishment and changes of foreign investment companies and other foreign direct investment policies.

• M&A

Formulating and designing M&A plans; conducting due diligence; negotiation, mediation and communication in projects; formulating and implementing documents for the entire operation.

• Company withdrawal (equity transfer / liquidation)

Formulation, execution of equity transfer or liquidation plans, staff placement plans and emergency treatment

• Labor and personnel management

Providing daily legal support to labour and personnel management, such as formulating and reviewing labour and personnel management systems and plans; supervising the execution and implementation of the labour and personnel management system.

Experience

• In 1996, Law School of Shandong University and obtained the BAR license.
• In 2002, Haiying Xian graduated from School of Law of Chuo University, and started to work at Soga Law Office and, later at Kuroda Law Offices.
• Haiying Xian joined A&Z Law Firm in 2009.
• From 2012 until 2013, she was responsible for the establishment of A&Z Dalian office. Since 2013 until now, she has been in charge of the office and has been placed as head of this office.

Achievements

• Haiying serves as a legal adviser to the JETRO Dalian Office.
• Haiying has delivered many thematic seminars and lectures to primary Japanese companies and organisations such as the Dalian Representative Office of JETRO, Shenyang Japanese Ministry of Commerce and Industry, Japan's Finance Corporation Shanghai Office, etc. on topics such as recent developments and solutions to company law, labor law, environmental protection, trade secrets, unfair competition cases, and other matters, and has received wide acclaim from her audience.
• Haiying provides professional daily legal services for a large number of foreign invested enterprises on multiple topics such as labor and personnel management, revision of contracts, customs, foreign exchange, and dispute resolution, among many others.

• Labor &Employment
• Foreign Investment
• General Corporate

• Foreign Investment
• Outward Direct Investment
• General Corporate
• Compliance and Risk Management

• Foreign Investment
• Dispute Resolution
• General Corporate
• Labor

• Foreign Investment
• Merger & Acquisition, Liquidation
• General Corporate
• Labor & Compliance

• General Corporate
• Compliance
• Foreign Investment

• Real Estate
• Corporate Investment and Financing
• Contract Dispute
• Tort

Professional Background

In 2013, Tim Feng obtained the Legal Professional Qualification in China

In 2014, Tim Feng graduated from East China University of Political Science and Law with a Bachelor’s Degree in Law

In 2016, Tim Feng was admitted to Chinese Bar.

In 2018, Tim Feng graduated from Leeds University with a Master’s Degree in Law

In 2019, Tim joined A&Z Law Firm

Main duties
· Supports international SME’s, multinationals and groups with their China market-entry and expansion, as well as assisting Chinese companies that wish to internationalize their businesses
· Government relationships and Public Relations: building, leveraging, and maintaining strong relationships with key decision makers; participating in both Firm and outside events; cross-cultural mediator figure

Practice Area
· Accomplished multicultural manager with many years of experience in business expansion, investments, market research, marketing and communication, and government relationships between China and Europe/America
· Sinologist with a wealth of experience (15 years) in the Chinese culture, business and politics. A “Bridge Figure” between China and World
· Regular speaker at events, tailor training for companies and public agencies, and lecturer for universities courses

Membership
· European Association of Chinese Studies (EACS), member, 2014 – present
· Cátedra China, member, 2011 – present
· College of Europe Alumni, member, 2010 – present
· Spanish United Nations Association, Regular Member, 2004 – present

Honours and Academic Achievements
· Author more than 30 publications (articles, academic papers, and book chapters), in addition to participant of about 100 both national and international conferences, round tables, seminars, and trainings
· Fellowship of the Ministry of Education of the PRC. "EU Windows' Programme" at Fudan University, Shanghai, China. September 2013 – June 2014
· Fellowship of the Spanish Foreign Ministry and the Spanish Development Cooperation Agency. Master Degree at the College of Europe, Bruges, Belgium. Awarded for the best master thesis on EU-China Relations by InBev-Baillet Latour Chair of European Union-China Relations, College of Europe. September 2009 – September 2010
· Fellowship of the Institute of Official Credit from Spain. Peking University, Chinese Language Department, Beijing, China. September 2007 – July 2009
· Fellowship of the First ASEFUAN Dialogue on Climate Change and Sustainable Development. ASEFUAN y Casa Asia, Barcelona y Madrid, November 2009
· Fellowship of the Marie Curie Programme. China in the World: Postgraduate Research Summer School, Chinese politics, and international relations. Bristol University, United Kingdom, July 2007
· Fellowship of the Marie Curie Programme. China in the World: Postgraduate Research Summer School, China, Globalisation and Social Stratification. Leeds University, United Kingdom, July 2006
· Selected candidate to represent China at the United Nations Model (C'MUN), Spanish United Nations Association Barcelona, May 2005

CRM Manager of the European and American Market

CRM Manager of the European-American Market and Overseas Investment Projects

Practice Area

Elena Gómez is a highly committed and versatile manager with a reputable working experience of 10 years in multidisciplinary environments at EY, KPMG and EDF Group. Specialized in accounting, finance auditing, became member of the Spanish Official Registry of Auditors (ROAC) after passing national official exam.

Representative Matters and Cases

Comprehensive customer relation management manager for European and American market, providing a customer relations service, supporting a wide spectrum of clients on legal requested services over the process to enter or expand into Chinese market as well as building and maintaining strong and lasting collaboration relationships with business partners.

Professional Background

From 2019 to Now      A&Z Law Firm, Shanghai, China

From 2014    EDF Group

From 2012    KPMG

Form 2007    EY LLP

Bachelor´s degree in Business Administration with Specialization in Management & Marketing

Master’s degree in Audit & Account

Master´s degree in Coaching and Emotional Intelligence

• Anna’s expertise in business development, marketing, communications and public relations have led her to a career both in key positions in corporate law firms, and in-house in leading FMCG companies.
• She is fluent in four languages, and the last five years that she has spent in China have enabled her to focus on crucial aspects of building a successful international business and the framework to support it.
• Passionate about helping companies thrive in China, she specializes in China market entry strategy, investment strategy, market research, digital marketing and branding, as well as cross-cultural communication.

• Supporting international SMEs, multinationals and groups to enter and expand in the Chinese market;
• Responsible for the European and American market development plan: making an annual business strategy, directing and successfully implementing objectives and promotion activities; connecting and guiding companies through their China business plan and creating opportunities for development; acting as a cross-cultural communicator and facilitator.
• Responsible for the European and American market marketing plan: planning online and offline brand and marketing strategy; directing and successfully implementing marketing plans and objectives; supervising and participating in communication material creation; organizing and taking part in promotional events, seminars, webinars and related activities.
• Responsible for government and public relations for the European and American market: building and consolidating relationships with key decision makers, attending activities as a representative or a speaker.

• From 2020 to Now: BD and Marketing Director, European-American Desk at A&Z Law Firm, Shanghai China
• From 2019 to 2020:  Head of Branding and PR, Epermarket E-commerce, Shanghai, China
• From 2017 to 2019:  Communications and BD Manager, Epermarket E-commerce, Shanghai, China
• From 2015 to 2017:   Business Development, International, Zhong Lun Law Firm, Shanghai, China
• From 2013 to 2015: Marketing and BD Manager, Savencia FMCG Group Company, Bordeaux, France

• 2019 to Now:  IPWS (International Professional Women’s Society), Marketing and Communications Executive, Shanghai, China

• From 2008 to 2012:  BA French Literature and European Cinema, St John’s College, Oxford University, UK
• From 2007 to 2008:  CPGE / Liberal Arts Degree, Specializing in Philosophy, Montaigne, Bordeaux, France